What big drip came up with that idea?!?? By Kimberly on September 13, 2012 in I work for a living This the new official logo for U$A T0D@Y. You guys!! For about three years, I sat under the prototype of this design back when I was at the CeePee!!! Photo taken April 12, 2011. Never before has a company made me want to set myself on fire like that one does.